The following articles can provide some ideas on CRM strategy, implementation, and process improvement. For more innovative ideas, check out the recommended reading on the links page.

Overall CRM Topics

What is CRM?
CRM, CEM, Customer-Centric Technology. Call it whatever you'd like, but it is a fundamental aspect of any small business.

Does My Small Business Need CRM?
Benefits of CRM and why your small business should look ahead.

How to Select a CRM System
Free whitepaper demonstrating the process of selecting a CRM product in 6 steps

CRM for Online Business
Overview of CRM principles as they apply to online businesses

Big List of Small Business CRM Improvements
CRM ideas your business can implement today at minimal cost

Keeping it Clean: Your Customer Data
The importance of maintaining quality data and how to keep it clean

How to Develop a Marketing Plan
The 10-step guide to developing a successful marketing plan

Building a Successful Email Campaign
Tips for implementing a winning email campaign

Key Sales Metrics for a Business of Any Size
Four valuable sales metrics that your sales force should be monitoring today

Developing Service Level Agreements
Why you need SLAs and the basic steps for developing and implementing them